Though football is well-appreciated by Pakistanis, the nation itself is not a football power, ranking 165th out of 202 countries in the world. But Sialkot’s reputation goes back a long way as a provider of the world’s best hand-stitched footballs.
Pakistan exports 30 million balls per annum, accounting for 20% of the city’s USD 1.25 billion exports. Nike, the official supplier to the English Premier League and Danish Select Sports A/S, supplier to the Danish National league, procure their footballs from Sialkot. Sialkot has also been a forerunner in supplying balls to Adidas, the official provider of match balls to the FIFA tournament.